April 30 has evolved from a random date into one indicating mass internet virality through the magic of pop culture. Like October 3 and April 25, social media blows up with memes and references just before May 1 thanks to an interestingly articulated *NSYNC lyric.
The “It’s gonna be May” meme is so big that even its superstar subject is well aware of it. Friday, two days before the impending month in question, Justin Timberlake got a jump on the meme by tweeting out, “Everybody… It is ACTUALLY GONNA BE MAY! #canyoumemeyourself Probably not, right?”
You can totally meme yourself, Justin.
Everybody… It is ACTUALLY GONNA BE MAY!#canyoumemeyourself
Probably not, right?
— Justin Timberlake (@jtimberlake) April 29, 2016