Say Anything surprise released their latest album I Don’t Think It Is earlier this year by debuting the collection online for free (and later for purchase) with zero lead-up.
At the time, frontman Max Bemis explained the move and said, “I’ve become a bit weary of doing the same song and dance leading up to the actual endgame, people actually listening to something. It also seems to fit with the core of this record: me destroying any notion of feeling blasé about music.”
Now, EW premieres the visceral music video for the album’s first song, “Give a Damn.” The clip shows a diehard Say Anything fan listening to old classics like 2004’s …Is a Real Boy before purchasing the new album. He puts it on, becomes enraged, and sets out to destroy the band he loved. A violent montage ensues.
“The idea for the video was to explore the nature of growing to dislike or resent your favorite band over time because they no longer tie directly into your past experience of them,” Bemis tells EW in an email exchange. “This happens with every band who has made more than one album and amassed any kind of fanbase. It’s certainly been the case with us at times. I tend to address this kind of thing directly, knowing it’s a very interesting, utterly silly phenomenon.”
See the video below.
I Don’t Think It Is is out now on Equal Vision Records and Say Anything are currently touring with mewithoutYou, Museum Mouth + Teen Suicide. See a full list of dates on their website.