Dylan Kickham
June 24, 2016 AT 06:07 PM EDT

Thanks to easily accessible content creation platforms like YouTube, Vine, and Snapchat, the concept of fame and celebrity has expanded to include a new generation of megastars. With the new mobile-first site INSTANT, which launched on Friday at VidCon by EW’s parent company Time Inc., it has never been easier to keep up with this bright, inventive group of online creators.

Get your first look at the colorful, star-filled new app in the video below.

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