Sausage Party trailer shown before Finding Dory, theater apologizes | EW.com

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Theater plays R-rated Sausage Party trailer before Finding Dory, apologizes

(Columbia Pictures; Pixar)

Audiences waiting to see Finding Dory were treated to an unlikely surprise at a California theater earlier this month, as a trailer for Seth Rogen’s upcoming R-rated animated comedy Sausage Party played ahead of the family-oriented Disney sequel. 

After theatergoers reportedly complained about the incident, Walter Eichinger, vice president of operations at Brenden Concord 14, issued an apology for the mistake, which he says occurred prior to a single screening of Finding Dory

“Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see Dory,” Eichinger told the East Bay Times, a local publication. “The wrong movie was started by mistake. It was caught soon, but not until the trailer played. We regret it, apologize for it, and we are not happy that it happened. We fully realize this trailer is not appropriate for Dory and we would never schedule something like that. The trailer for Sausage Party is not and never has been scheduled with Dory.“ 

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Sausage Party, which features the voices of Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Salma Hayek, and Michael Cera, premiered at the 2016 SXSW Film Festival. Its various trailers include violent scenes of anthropomorphic food items meeting their grisly demise, including a potato yelping in pain as he’s skinned alive, a woman chomping on a pair of squealing baby carrots, and a cup of pain-stricken ramen noodles frantically scooping its insides back into its body after it splits open on the floor of a grocery store. 

Finding Dory is now playing, while Sausage Party hits theaters Aug. 12. Watch the film’s NSFW red band trailer in the video below.