No Tomorrow premiere struggles against veep debate | EW.com

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No Tomorrow premiere struggles against veep debate

(Diyah Pera/The CW)

The CW’s charming-ish dramedy No Tomorrow got off to a rough start in the ratings Tuesday night as the fifth broadcast network came back online for its fall season.

First, The Flash returned to 3.1 million viewers and a 1.2 rating among adults 18-49 – that’s down about 14 percent from last year. Then at 9 p.m., the pre-apocalyptic new romantic comedy No Tomorrow delivered only 1.6 million viewers and a 0.5 rating – down 29 percent from the debut of iZombie in this slot last year. 

No Tomorrow was launched up against the vice presidential debate, so The CW team presumably thought its audience wouldn’t be interested in watching the election sparring match (and were either wrong and No Tomorrow suffered for it; or they were correct, but not many The Flash fans were interested in sticking around for their new show anyway). The CW is the most ratings flexible of the major broadcasters, however, and there’s always the coming weeks of episodes to measure as well.

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