20th Century Fox
Kevin P. Sullivan
October 06, 2016 AT 02:34 PM EDT

Ahead of a special New York Comic Con event, War for the Planet of the Apes is teasing the upcoming third installment in the reboot series with one very haunting image.

The snowy specter of Caesar the ape has appeared on a new digital billboard in Times Square with some words of warning from Dawn of the Planet of the Apes. The conclusion of the 2014 film foreshadowed the conflict to come, and with the July 14 release date looming, the fight feels closer than ever.

Stick with EW.com as we follow everything coming out of New York Comic Con, including the special War for the Planet of the Apes presentation.

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