As the nation (and Hollywood) reacts to the Chicago Cubs’ historic win at the 2016 World Series, Budweiser has taken a sentimental approach to honoring the team by re-airing a new version of a famous commercial featuring Chicago legend Harry Caray.
In celebration of the Cubs’ first MLB championship title in 108 years, which they won by defeating the Cleveland Indians over 10 innings throughout Game 7 on Wednesday, the beer brand released a TV spot featuring classic footage of the sports announcer who, after pulling similar duties for teams like the St. Louis Cardinals and the Oakland Athletics, called Cubs games for 16 years between 1981 and 1997. The ad aired on Fox immediately following the Cubs’ victory.
Before his death in 1998, Caray became a staple in Chicago sports culture, as evidenced by the clip, a throwback ad for Budweiser, which sees him catching a cold one in a net as a crowd of enthusiastic Cubs fans rally for his attention in the stands around him.
The announcer previously predicted the Cubs’ World Series win as he covered the last game of the team’s 1991 season. “That will come, sure as God made green apples,” Caray said of the Cubs’ impending title in the recently unearthed video, recorded 25 years prior to the Cubs’ participation in the 2016 Fall Classic. “Someday, the Chicago Cubs are going to be in the World Series, and maybe sooner than we think.”
Following the commercial’s first airing, fans took to Twitter to express their delight.
Watch Budweiser’s Caray-centric commercial in the video above.