A first look at Taylor Swift’s collaboration with AT&T arrived on Monday.
Called TaylorSwiftNOW, it’s a new service that promises “unique and never seen videos.”
DIRECTV tweeted out a short compilation clip of Swift over the years, set to “Welcome to New York” and featuring footage from different stages of her career – from the “You Belong With Me” music video to “Shake It Off” and “Wildest Dreams.” At the end, Swift appears and asks fans, “Are you ready?”
— AT&T (@ATT) November 28, 2016
The deal was announced as a “multi-year, multi-faceted” joint effort that would kick off with a headlining performance at the AT&T DIRECTV Super Saturday Night concert in Houston during Super Bowl weekend in February.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to our fans and our customers in new and exclusive ways,” John Stankey, CEO AT&T Entertainemnt group, said at the time in a statement.
No word yet on when TaylorSwiftNOW is set to debut, but be prepared for new footage, including Taylor playing with her cats, “soon.”