Design Within Reach (DWR). The Bay Area-based home-furnishings retailer has long been a favorite of celebrities and set designers looking for sleek, modern designs. Now the store is going Hollywood with new locations in Santa Monica (which opened in August) and Beverly Hills (due in October). COOL CUSTOMERS Halle Berry, Patricia Arquette, Andre Agassi, Sydney Pollack, Jeanne Tripplehorn, and David Schwimmer are all fans. And TV viewers can spot some of the store’s pieces on the sets of Will & Grace and The View.