Stars lend their voices to commercials
The next voice you hear could be…Lily Tomlin for Microsoft? Yes, the world’s most famous switchboard operator is one of the latest Hollywood stars to lend her larynx to television ads — joining such veteran voice — over artists as Donald Sutherland (Volvo), Jack Lemmon (Honda), and Tommy Lee Jones (Red Dog beer). For the stars, money is still the primary incentive: Five- and six-figure paychecks are now the norm for a few hours’ work. For Madison Avenue, such celebrated voices heighten the hard sell.