Summer Krecke

Rimtech Watch is the Item Of The Week

With MTV’s ”Pimp My Ride” revving up the ratings, designers are betting souped-up car style doesn’t end with the wheels. Haimov & Co. recently unveiled the sparkly RimTech watch (right, priced from $3,600 to $16,000), which has a diamond face that spins like high-tech rims. Notes ”Ride” host Xzibit: ”If you already have a nice car, you best be pimpin’ yourself.”

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Bauble Head is the Trend Of The Week

Jewelry designer Tarina Tarantino may not have much blingher semiprecious trinkets average less than $200 eachbut she’s still a star favorite. Jennifer Garner wears two Tarantino necklaces (one with a crystal butterfly design; another has a vintage rose pendant) in 13 Going on 30 (above). Cameron Diaz was so enamored of a $45 turquoise-colored bracelet, she wore it to the 2002 Oscars. Says Tarantino: ”Like me, my celebrity clients aren’t afraid of taking risks.”

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Jessica Simpson launches new cosmetics line

We already know the girl can’t cook. But that doesn’t mean hottie housewife Jessica Simpson can’t launch a tasty beauty line. Dessert – flavored fragrance and body-care products (potions include chocolate body gloss and powdered-sugar body shimmer)will be available at Sephora next month and on QVC in June. ”I can’t wait to be able to share Dessert with the world,” declares the star, who has organized the line’s flavors into three categories: Creamy, Dreamy, and Juicy. Mrs. Lachey gives us the scoop.

Why a beauty line?

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Butch Patrol

There’s lesbian chic (how else to explain that Britney-Madonna smooch?), and then there are chic lesbians. Really. Combating the notion that our sapphic sisters wear flannel, sport mullets, and believe tool belts are about form and function, the comely cast of Showtime’s new series The L Word live their glam lives in sleek fashions by Dior, Gaultier, and Marc Jacobs.

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