Y. Peter Kang

Rock This Way

You can’t party like it’s 1999 anymore, but who cares? The Web didn’t offer half as much music then as it does today – unless you were pirating it. Even pirating is passe, now that labels are offering legit tunes online. ”My job is to make buying music easier than stealing it,” says EMI’s new-media chief, Jay Samit. EWi’s Summer Music Preview, which includes artists from every major label – Destiny’s Child and Sisqo, among others – will help you decide if guys like Samit deserve a raise in 2002.


Read Full Story rewrites celeb online auction pitches


When Madonna’s notorious black leather bra and panty ensemble recently sold at online auction for $13,800, some savvy marketing came into play. The catalog copy promised: ”Hubba Hubba! A custom-made leather-studded peek-a-boo (and we mean peek-a-boo) bra and matching G-string which is carefully autographed on the crotch, naturally.” Naturally.

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