Even the Scorsese

Miramax pushes for Martin Scorsese -- ''The Aviator'' director gets subliminal Oscar touting from the film's distributor

Miramax isn't known for — how to put it? — subtlety in its Oscar campaigns. But in a turnaround, the studio has gone virtually subliminal in touting Martin Scorsese's The Aviator. Note the music in a new TV spot: ''Intermezzo'' from Mascagni's opera Cavalleria Rusticana. That's right, the theme from Scorsese's notoriously overlooked Raging Bull. ''It's a classy spot that speaks to the tone of the movie,'' demurs Miramax spokesperson Amanda Lundberg. Plus, if you play it backward, it whispers, ''Marty was robbed.''

Originally posted Feb 14, 2005 Published in issue #807 Feb 18, 2005 Order article reprints

From Our Partners