Mustworthiness ''Most men's jewelry is too small, too safe,'' says Brandon Schoolhouse, co-owner of Echo Park boutique Han Cholo (hancholo.com). ''So we started making these chunky, crazy pieces that are high-end but with a sense of humor.'' Think silver boom-box-shaped belt buckles, platinum turntable rings, and our fave: a sterling-silver Star Wars blaster belt buckle.
Famous Fans Gwen Stefani, Black Eyed Pea Fergie, and the Wan and only Ewan McGregor.

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