Six years after becoming the Latin explosion's premier cash cow, Ricky Martin has abandoned cheesy bon-bon-shaking jams for cheesy Usher-lite pop. Some tracks from Life, like the Scott Storch-produced first single ''I Don't Care'' and the reggaeton foray ''Drop It on Me,'' are not without their glossy charms, but Martin's demo-singer schmaltz consistently clashes with his shoulder-tattoo-and-edgy-haircut persona on the CD's cover: He's way too square to be hip.


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