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Swag Gag

EW Swag Awards, Sundance '06 Edition: With freebies around, of course we'll always have Paris

GRATIS GARBO? Hilton wanted to be alone with her new freebies, a cocktail, and perhaps her conscience at Village at the Lift
Image credit: Paris Hilton: John Sciulli/WireImage.com
GRATIS GARBO? Hilton wanted to be alone with her new freebies, a cocktail, and perhaps her conscience at Village at the Lift

Swag gag! Sundance's ridiculous freebies

Most Indulgent Spa Treatment, Pt. 1
The Cesar Spa on Main Street, which offered massages, reflexology, and blowouts...to celebrities' dogs

Most Indulgent Spa Treatment, Pt. 2
Eyelash extensions, offered at the Luxury Suite for event-management company TMG

Perennial Lack of Class
Paris Hilton demanding that Fred Segal at Village at the Lift close so she could grab thousands of dollars worth of free stuff she doesn't need without...uh...distraction? Among those shut out: Sundance vet Fairuza Balk, whose movie Wild Tigers I Have Known, was in this year's Frontier selection.

Class Restored...Almost
Helena Christensen kept a safe distance from Hilton at the Fred Segal lounge, quietly trying on James Jeans and Pony sneakers, while the heiress whined, ''Is there drinks here?'' [sic]. (Christensen was in town with the Danish drama Allegro.)

Most Ubiquitous
Entourage's Adrian Grenier, who appeared at Main Street swag stops like Fred Segal at Village at the Lift, the Gibson Guitar Lounge, and the Luxury Lounge.

Swag Backlash?
The Levi's Lounge, which asked stars to — egads! — actually pay for their jeans, with the proceeds donated to charity.

Nah!
The Gibson Guitar Lounge (home of J&Company jeans, Ray-Ban and Escada), which featured a bouncer.

Originally posted Jan 30, 2006