First Look

Hissssstory Lesson

It's here... The official ''Snakes on a Plane'' logo! We've got an exclusive look at the art for Samuel L. Jackson's summer flick

 Due to a production error we published the wrong version of the Snakes on a Plane poster in the March...
Due to a production error we published the wrong version of the Snakes on a Plane poster in the March 31 issue of Entertainment Weekly. The correct one is shown above. The difference between the two is the angle of the snakes' necks.

All About

Snakes on a Plane

Get the latest photos, news, and more

Not since Betsy Ross unveiled the American flag has a design been so hotly anticipated. Here, we present EW readers with an exclusive peek at the logo for Snakes on a Plane — this summer's most cultastic film, out Aug. 18.

WEB ACCESS
''The inspiration initially came from the Internet after [fans] did their own art,'' says director David R. Ellis of online designs like Defamer.com's. ''New Line took that and ran with it.''

PYTHON JOHN, M.D.
''We rooted it in the caduceus,'' says New Line creative exec Laura Carrillo, of the logo's resemblance to the medical icon. ''We thought, Let's do our modern twist on this thing.''

SLOGAN'S HEROES
''We have so many taglines that go from sublime to ridiculous,'' says New Line's marketing head Russell Schwartz. ''You could obviously put [on the poster]: 'If the food doesn't kill you, they will.'''

HERE WE GO AGAIN?
While EW's analysts were confident that the SOAP art was inspired by this emblem from '80s hair band Whitesnake, our theories were shot down by New Line. Still, we have our suspicions.

Originally posted Mar 22, 2006 Published in issue #870 Mar 31, 2006 Order article reprints

Add your comment

The rules: Keep it clean, and stay on the subject or we might delete your comment. If you see inappropriate language, e-mail us. An asterisk * indicates a required field.

500 characters remaining
Advertisement