As gossip columnist Sullivan turned Sunday night into a CBS ratings powerhouse with guests like Elvis and the Beatles, Maguire says, he was a ruthless competitor.
Host Spat
When Allen booked Presley first, Sullivan scoffed, ''$5,000 for some
youngster known only in the South?''
Laff Line
Even post-TV stardom, Sullivan jabbed at his print rival Walter
Winchell: ''He's a dead duck. He couldn't be resuscitated by injections
at half-hour intervals.''
