Rob Schneider | APE MAN The fictitious critic Manning went bananas for the Rob Schneider comedy ''The Animal''
APE MAN The fictitious critic Manning went bananas for the Rob Schneider comedy ''The Animal''
Movie Article

Blurbin' Jungle

Sony's publicity faux pas inspires EW to script a movie-poster gem of its own

For a critic whose short career was marked by questionable taste -- he loved ''Hollow Man'' and ''A Knight's Tale'' -- Dave Manning of Connecticut's Ridgefield Press won't soon be forgotten. He was just exposed as a phony, a total fabrication by Sony Pictures, which ran ads quoting his raves for Sony fare like ''The Animal'': ''Another winner!'' (Moans Mark Schumann, a real critic published in the Press: ''We can't even get a press kit.'') A Sony rep cops to ''very bad judgment'' and vows ''action will be taken'' against the unnamed culprit. Thus inspired, we asked veteran critics -- and one faker -- to review the studio's latest drama. Can you spot the bogus blurb?

A. ''Heroic! A fake quote whore takes the pressure off real junketeers!''
--ROGER EBERT, Chicago Sun-Times

B. ''I never heard of him!… And I enjoyed 'The Animal'!''
--TIM WASSBERG, Inside Reel

C. ''It's the feel-duped story of the year!''
--RICHARD ROEPER, Chicago Sun-Times

D. ''I laughed and I cried! The whole ordeal...is simply shocking!''
--RYAN WALKER, Philadelphia News

E. ''The whole system is sick and twisted!''
--GARY COGILL, WFAA-TV Dallas



(Answer: D.)

Originally posted Jun 07, 2001
You Might Also Like

Add your comment

The rules: Keep it clean, and stay on the subject or we might delete your comment. If you see inappropriate language, e-mail us. An asterisk * indicates a required field.

500 characters remaining
Advertisement