Jay-Z | GET 'BACK' Jay-Z relies on the tried and true in his latest effort
Image credit: Jay-Z
GET 'BACK' Jay-Z relies on the tried and true in his latest effort
Review

Isso (H.O.V.A.)

Jay-Z
Reviewed by Craig Seymour | Aug 13, 2001
EW's GRADE
B-

Details Lead Performance: Jay-Z; Genre: Hip-Hop/Rap

The key to Jay-Z's mainstream appeal is that he often pairs darkly credible street tales with sunny pop hooks. On his new single, ''Izzo (H.O.V.A.),'' he muses about the drug game and comments on his upcoming assault trial (''not guilty/ Y'all got to feel me'') over a snatch of the Jackson 5's effervescent ''I Want You Back.'' Thoroughly uninventive, the peppy, tough-minded tune nonetheless proves there's some zip left in the rapper's familiar formula.

Originally posted Aug 10, 2001
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