•••• Now the witching hour is upon us. American pop culture is about to give itself over to ''Harry Potter.'' There have already been billboards, trailers, and a cheesy Sears commercial. Soon there will be videogames, toys, and a mega-million-dollar marketing campaign from Coca-Cola. (Don't look for Harry to be chugging a Sprite; Warner Bros. has apparently honored Rowling's wish that her wizard not be used as a shill.)
The sequel is already in preproduction, and conventional wisdom holds that the success of the first two will determine whether Warner Bros. goes forward with the rest. Kloves has just finalized his deal to adapt the third novel, ''Harry Potter and the Prisoner of Azkaban,'' but Columbus hasn't committed to anything beyond ''Secrets.'' Yet if everything goes as expected, there's a good chance that the entire team will stick with the franchise through the fourth film, ''Harry Potter and the Goblet of Fire'' (which is so long there's talk it might be made into two movies). ''It's my favorite,'' says Kloves. ''To me, it's THE book. So when you ask me do I want to continue -- I'm dying to write book 4.''
(Additional reporting by Scott Brown and Karen Valby)
This story is adapted from Entertainment Weekly's Sept. 14, 2001, cover story. See the magazine to read this story in its entirety.
See more ''Harry Potter'' on InStyle.com
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