Dr. Bronner's Magic Soapbox You've probably never heard of Emanuel Bronner, but you may have used his soap. It's that scented liquid, often peppermint, that comes in a bottle… Dr. Bronner's Magic Soapbox You've probably never heard of Emanuel Bronner, but you may have used his soap. It's that scented liquid, often peppermint, that comes in a bottle… 2007-06-29 Unrated PT88M Balcony
Movie Review

Dr. Bronner's Magic Soapbox (2007)

MPAA Rating: Unrated
COMING CLEAN Magic tells the story of Bonner, for whom domestic discord was the price for spreading his message of social harmony via liquid soap
Image credit: Stewart Nelsen
COMING CLEAN Magic tells the story of Bonner, for whom domestic discord was the price for spreading his message of social harmony via liquid soap
EW's GRADE
B

Details Limited Release: Jun 29, 2007; Rated: Unrated; Length: 88 Minutes; Distributor: Balcony

You've probably never heard of Emanuel Bronner, but you may have used his soap. It's that scented liquid, often peppermint, that comes in a bottle plastered with tiny-print utopian rantings. Dr. Bronner's Magic Soapbox, a nifty curio of a movie, tells the story behind the soap: how it became an accidental hit with counterculture types; and how Bronner, a German Jewish chemist, escaped the Nazis, then an American mental institution, to spread his gospel of ''All One'' harmony — even as he trashed his family's life to do it. It's like Capturing the Friedmans scrubbed to a happy ending.

Originally posted Jul 17, 2007 Published in issue #945 Jul 27, 2007 Order article reprints
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