Options (2007)

NOT PC Think of Options as the iFaux: a satirical journey into the mind of Apple's CEO

Just as Tom Wolfe skewered Wall Street in the '80s, Fake Steve Jobs lights a mini-Bonfire in Silicon Valley with Options. For 14 months before his recent outing, Forbes senior editor Daniel Lyons surreptitiously channeled Apple's CEO in a hit-or-miss blog diary. Clearly, Lyons worked out his glitches on the Web. The narrator of this dead-tree account is so textured and real that even his most idle thoughts amuse. Haughty and indignant when caught in an options backdating scandal, this smoothie-sipping Zen devotee can't stop reminding everyone that he created the ''friggin' iPod.'' He dispenses management advice too, ''Fear works.'' A-