30 Days of Night, Josh Hartnett | SUCKY WEEKEND The vampire movie ''30 Days of Night'' was the only new release to perform well
Image credit: Kirsty Griffin
SUCKY WEEKEND The vampire movie ''30 Days of Night'' was the only new release to perform well
Box Office

Scary Returns

''30 Days of Night'' opens at No. 1, but debuting movies from Reese Witherspoon, Jake Gyllenhaal, and Halle Berry bomb big-time

On a weekend filled with frightening news at the box office, the R-rated vampire flick 30 Days of Night, starring Josh Hartnett, scared away the competition to score an easy win.

According to Sunday's estimates, the horror-comic adaptation grossed a moderate $16 million in 2,855 locations — not an especially impressive sum (its per-theater average was a weak $5,604), but enough. For Hartnett, 30 Days of Night was his first No. 1 opener since Sin City, which debuted with $29.1 mil two and a half years ago. And for the horror genre, it's a solid start to the scary-cinema season (don't forget, scaredy cats: Saw IV, the latest installment in the perennially popular franchise, opens next weekend).

The terrifying thing was, 30 Days of Night happened to be the only new movie (of a record eight wide openers) that fared particularly well. While holdovers Tyler Perry's Why Did I Get Married? (No. 2 with $12.1 mil), The Game Plan (No. 3 with $8.1 mil), and Michael Clayton (No. 4 with $7.1 mil) all stayed strong on merely moderate declines from their previous-week earnings, only the drama Gone Baby Gone (No. 5) had anything remotely positive to boast about. The Ben Affleck-directed literary drama banked a so-so $6 mil from 1,713 theaters.

Even more horrifying was the sudden death of several other new releases. The sports spoof The Comebacks fumbled in sixth place with a mere $5.9 mil. Reese Witherspoon and Jake Gyllenhaal's terrorism drama Rendition tanked with a pathetic $4.2 mil way back in ninth place (behind even a 3-D rerelease of Tim Burton's The Nightmare Before Christmas, which took in a nice $5.1 mil at No. 8). Proving that it is in fact possible to perform even worse than that, the Halle Berry/Benicio Del Toro weeper Things We Lost in the Fire brought in a bare-bottom $1.6 mil somewhere further down the chart. And all that the wide indie releases Sarah Landon and the Paranormal Hour and The Ten Commandments could manage to gross was about a half mil apiece.

Continuing the troubling trend, the heavily touted Joaquin Phoenix/Mark Ruffalo downer Reservation Road crashed in a limited platform debut, averaging a tiny $2,630 in 14 venues.

So it shouldn't come as a surprise that the overall box office was down a sizable 9 percent from the same weekend last year, making this the fifth consecutive ''down'' weekend of the season; while total revenues in 2007 remain up more than 6 percent over 2006, this fall is actually off more than 6 percent from last autumn. And that, box office fans, certainly should send a tingle down your spine.

Originally posted Oct 21, 2007

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