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Cannes, Oprah, 30 Rock, those pesky NBC shorts — Seinfeld's been pretty much everywhere promoting Bee Movie. Is it too much? "It's definitely too much for me," he confesses. "But it's a weird environment now where you don't really know where people's attention is anymore." Seinfeld admits to worrying the publicity deluge could ignite a backlash. "But I asked a few press and marketing people about that," he says, "and not one of them was even slightly concerned. It can backfire if the product isn't good, but we know we have a good movie, so we're not afraid to crow about it."


Posted Nov 02, 2007 | Published in issue #963 Nov 09, 2007 | Order Article Reprints