Lazy Sunday

Can a corporate video go viral? Hell, yeah. Just take the case of ''Lazy Sunday,'' a hyper-serious rap video by Saturday Night Live's Chris Parnell and Andy Samberg about the pleasures of getting cupcakes and attending a family film. With its goofy-catchy chorus — ''It's the Chronic (What?) Cles of Narnia!'' — the clip (which premiered on SNL's December 17, 2005, episode) became omnipresent in subsequent weeks, thanks to the power of the Internet.

Originally posted Dec 13, 2007 Published in issue #966-967 Nov 30, 2007 Order article reprints
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