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To hype the Paris opening of RoboCop 2, an actor in complete RoboCop getup, accompanied by two attractive mademoiselles, cruised down the Champs-Elysees in a phony American police car passing out flyers promoting the movie. The spectacle attracted a large gathering, as well as the interest of a couple of passing gendarmes, and when Robo couldn't produce the proper identification, he was hauled off to the slammer. There, a representative from Orion Pictures was successful in translating the term "publicity stunt" into French and the previously unstoppable cyborg cop was sprung in time for the first show.


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Posted Dec 13, 2007 | Published in issue #31 Sep 14, 1990 | Order Article Reprints