News Article

Will NBC Nix May Upfront?

(FROM VARIETY) – NBC Universal president Jeff Zucker has made recent comments suggesting that the Peacock may skip the its annual upfront presentation at Radio City Music Hall this May, even if the writers' strike is resolved beforehand. Most recently, Zucker said in an interview with the Financial Times that the WGA strike has brought permanent change to the TV industry. ''Things like [upfronts] are all vestiges of an era that's gone by and won't return,'' Zucker said. In an interview with Reuters last week, Zucker said: ''When people say the upfront, there are two things: One is the dog-and-pony show at Radio City and the second is the way we sell the inventory. The way that we sell the inventory in an upfront selling period is not going to change. Whether we still need to do the dog-and-pony show is completely under review here and you can look for an announcement on that from us very soon.'' (Variety)

Originally posted Jan 22, 2008

Add your comment

The rules: Keep it clean, and stay on the subject or we might delete your comment. If you see inappropriate language, e-mail us. An asterisk * indicates a required field.

500 characters remaining
Advertisement