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"Stop-Loss"'s YouTube trailer--Why Joseph Gordon-Levitt and Channing Tatum cut a new version of the film's promo

Unlike other recent Iraq war movies, Stop-Loss is being marketed to teens — specifically teenage girls. The MTV-backed film's promo campaign includes a beefcake poster with the hot-guy cast lazing on a car hood, and its trailer is so kid-friendly it could almost be promoting an O.C. sequel (it's even set to Snow Patrol's sensitive slowdance "Open Your Eyes.") But costars Joseph Gordon-Levitt (Brick) and Channing Tatum (Step Up) wanted to get the word out to a broader audience, so they did something unusual: The actors cut their own version of the trailer and posted it online. "The studio said no at first," says director Kimberly Peirce. "I was like, 'Let [Gordon-Levitt] cut it.' I got him access to all the footage. It's Joe speaking to his generation of men." The result is a very different clip, one that adds a full minute of combat scenes and does away with that sappy Snow Patrol song. You can check it out by searching "Joe Levitt's trailer" on YouTube. — Additional reporting by Karen Valby
Originally posted May 13, 2008
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