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Welcome to the 'Dollhouse' Fan Frenzy

Premature infatuation -- Joss Whedon fans rally and blog for ''Dollhouse'' before its first episode

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Fans of Buffy the Vampire Slayer's Joss Whedon have always been passionate. But paranoid, too? After Fox announced that it would premiere the producer's new show, Dollhouse, at midseason, a website has been rallying Whedonites to hype the series lest it flame out like his sci-fi Western, Firefly. ''After seeing some of my favorite TV shows get canceled...a fan campaign before the show begins may be the best thing to do,'' says Nathan George, a ringleader of dollhouseforums.com. Whedon's new opus could certainly use the help; the intriguing premise — Eliza Dushku stars as a programmable employee of a company that specializes in illicit wish fulfillment — will be tough to market. Yet even assuming that this campaign represents genuine enthusiasm (and not self-promotion — Dollhouse fansites? Already?), fearmongering isn't cool. It risks turning buzz into buzzkill. We want Whedon to thrive again too, but Dollhouse should earn its fans the old-fashioned way: by airing a few episodes first.

Originally posted Jun 06, 2008 Published in issue #997 Jun 13, 2008 Order article reprints

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