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Game buyers are used to the ''Buy me'' antics of outrageous ads, but it took Redwood City, Calif.'s SegaSoft to try enlisting Saddam Hussein for a sales lift in its latest campaign. The company mailed the Iraqi tyrant a CD-ROM of Heat.Net, its upstart online action-strategy-game network, hoping the digital dueling would distract him from his ''reptilian complex,'' saving the world for humanity. Sound the sirens: One of the first games the dictator can fire up is ''Scud.''


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Posted Jun 24, 2008 | Published in issue #389 Jul 25, 1997 | Order Article Reprints