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''Chicago Hope'' made headlines this week

Inspiration can come from the strangest sources. But who would have expected the folks at Chicago Hope to find their muse in a Cadillac ad? It turns out that Hope's newest doc, neurosurgeon Lisa Catera (In the Company of Men's Stacy Edwards), owes her name to one of the luxury carmaker's commercials. In a currently running spot, a voice-over exhorts viewers ''to lease a Catera.'' Then comes the punchline: ''Who's Lisa Catera?'' So Hope executive producer John Tinker decided to put a face to the kicker. ''When you have to come up with names,'' says Tinker, ''you quickly run out of high school friends and college buddies.'' When informed of the crossover, a spokesman for the automaker immediately began considering cross promotions. ''Cool!'' says Cadillac's David Nottoli. ''We'd like to see if Dr. Lisa Catera wants to drive a Catera.''

Originally posted Jul 24, 2008 Published in issue #399 Oct 03, 1997 Order article reprints

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