When it comes to game shows, trust an expert in this case, Jeopardy cocreator Julann Griffin, the brain behind Boxerjam (www.boxerjam.com), a collection of five online game shows (such as word-association game Strike-a-Match) and five puzzles (try the Scrabble-ish Magnet-O). Competition can be stiff, so winning should be satisfaction enough but in case it's not, there are weekly prizes, including cash and sports equipment. What does all this free fun gain Boxerjam? Your e-mail address and other demographic info, of course which makes its market-research department the big winner. A-


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