Jim Jones has mounted a relentless campaign in recent years to get his rapping taken as seriously as his business savvy. Those efforts finally pay off, to some degree, on his fourth album, Pray IV Reign, whose lyrics are more developed than those on his nursery-rhyme-level 2006 hit, ''We Fly High.'' Even so, these songs are still full of crude misogyny and tired concepts. Give Jones points for honing his craft, but he's got a long way to go. C+
Download This: Listen to the song ''How to be a Boss'' on imeem.com
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