Notoriously vain, Warren Beatty would no doubt appreciate the fastidious video make-overs given to Shampoo . Criterion transfer supervisor Maria Groumbos gives Shampoo a visual sheen lacking in the tape; whenever Beverly Hills hairdresser Beatty offhandedly tells customers, ''You look great,'' their color-corrected radiance drives home the truth of the remark and the depth of his insincerity. Too bad the movie still feels like a washout, thanks to an unconvincing Beatty-as-martyr finale and pretensions to social satire (it's set around Election Day, 1968) that never gel. B-

