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Objectified You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the…
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Objectified

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Objectified | MASS PRODUCTION: Ronan and Erwan Bouroullec in ''Objectified''
MASS PRODUCTION: Ronan and Erwan Bouroullec in ''Objectified''

You'll never look at your next toothbrush (or your next any product) in quite the same 
 way after watching this astute, elegant inquiry into the purpose and process of industrial 
design, Objectified. Gary Hustwit, who made a star out of a typeface in the 
cult-hit documentary Helvetica, turns his talent for bringing 
 inanimate objects to cinematic life — and his instinct for finding engaging onscreen commentators — to the business of stuff, with beguiling results. There's 
a thrilling sequence involving the mass production of plastic chairs, and a great discussion about vegetable-peeler handles. A

Originally posted May 05, 2009 Published in issue #1047 May 15, 2009 Order article reprints