Objectified

You'll never look at your next toothbrush (or your next any product) in quite the same 
 way after watching this astute, elegant inquiry into the purpose and process of industrial 
design, Objectified. Gary Hustwit, who made a star out of a typeface in the 
cult-hit documentary Helvetica, turns his talent for bringing 
 inanimate objects to cinematic life — and his instinct for finding engaging onscreen commentators — to the business of stuff, with beguiling results. There's 
a thrilling sequence involving the mass production of plastic chairs, and a great discussion about vegetable-peeler handles. A