EW.com
Art & Copy (2009)
EW's GRADE
BDetails Limited Release: Sep 21, 2009; Rated: Unrated; Length: 90 Minutes; Genre: Documentary
An entertaining but also oddly naive documentary about American advertising. Director Doug Pray interviews many of the ad-agency visionaries who, starting in the '60s, saw that the time had come to make commercials hip — that is, to cut through consumers' bull detectors by inviting them to feel in on the pitch (which was really a more subtle form of pitch). Yet Art & Copy buys into the specious notion that when advertising is great, that's because it's true. These mad men are brilliant, all right — they pitched Pray on their hidden ''morality,'' and they sold him. B
See all of this week's reviews
See trailer below
Featured Video
OscarWatch TV: 'Avatar' as underdog?
Dave Karger and Missy Schwartz on the rise of ''Hurt Locker,'' Sandra leapfrogging Meryl for Best Actress
More 
Today's Most Popular
-
-
-
-
-
Doc Jensen on 'Lost' 'Lost': 'Kate' expectations
Special Coverage
Totally 'Lost'!
Get up to speed for the final season:
New theories and news from Doc Jensen, exclusive video, photos, trivia, and more
More
Add your comment
The rules: Keep it clean, and stay on the subject or we might delete your comment. If you see inappropriate language, e-mail us. An asterisk * indicates a required field.