Movie Article

'Destination' 3-D

''The Final Destination,'' ''Ice Age 3,'' and "Monsters vs. Aliens'' point toward cinema's 3-D future

Does the success of The Final Destination teach us anything (beyond the fact that U.S. audiences love a good decapitation)? Yes! Thanks to a string of 3-D hits — including Destination's two-week, $50 million haul, not to mention Ice Age 3 ($194 million) and Monsters vs. Aliens ($198 million) — insiders are now optimistic that theaters will be willing to cough up the cash to convert all screens to 3-D. ''Right now, it's impossible to release two or three 3-D movies at once, and that's a problem,'' says Dan Fellman, Warner Bros.' president of marketing and distribution. ''But this success will make a big difference for the industry: 3-D has proven itself at the box office, and it's here to stay.''

Originally posted Sep 11, 2009 Published in issue #1065-1066 Sep 18, 2009 Order article reprints

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