8. Malted Milk
''There's an antique store in Long Beach that has a pretty extensive food
section,'' says Perello. She always looks for national brands, because ''I
can verify it in a period magazine. Borden's is gonna advertise.''
9. Typewriter
Wells cheated a bit by choosing IBM Selectric typewriters, since they
debuted in 1961, and Mad Men's story starts in 1960. The reason? The
ball-shaped typing element (with no back-and-forth carriage) was much
quieter. Older machines, she says, ''made so much noise with [all the]people typing in the background.''
10. Coupons
All the coupons in the Draper home come directly from period magazines
like LIFE, Good Housekeeping, TV Guide, ''whatever we can get our hands
on,'' says Wells. ''Ah, Bosco. Do you remember Bosco? It was the
alternative to Hershey's syrup.''
11. Letter Holder
This vintage piece for a secretary's desk exemplifies an odd trend: ''The
dachshund showed up a lot, for some reason,'' says Wells on her research
of the era. ''It was like dachshunds and poodles were the two iconic
'50s/early-'60s dogs.''
12. TV Remote
Wells was especially thrilled to spot this old Zenith TV remote in a
Seattle store. ''They are so hard to find,'' she says. Although Harry is
the head of the TV department, ''really, the remote is for anybody to
use. It's one of the only ones I've got.''
13. Money Clip
''You can buy vintage money,'' laughs Perello. ''It's more than face
value.'' (The $10 bill you see here could go for $20.) As for the money
clip, ''I let Jon Hamm pick. I'll show him three different options. He
definitely has an opinion.''
14. Lipstick
''Especially if a woman was going out, a lot of lipstick holders had
jewels on them,'' says Perello of this holder she picked up at an antique
shop. ''You wish they weren't meant for one-time use, but a lot of them
were.''
''Makeup is tough. It's not just a pretty thing on a vanity. We always want the ability for the actress to pick it up and powder her nose, or do the lipstick.'' Gay Perello, Head of the Mad Men Props Department
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