Forget Harry Potter. There's a more accurate title for J.K. Rowling's masterwork: The Neverending Story.
Since 2011, the wizard's universe has been quietly expanding via Pottermore.com, which transforms Rowling's beloved series into an interactive experience. Members can shop in Diagon Alley, compete in the Hogwarts House Cup, and learn all sorts of magical minutiae, thanks to a series of bonus backstories penned by Rowling herself.
But there's more to the site than role-playing and trivia. In March, Rowling surprised fans by releasing a 2,400-word "History of the Quidditch World Cup" on Pottermore the first substantial, publicly available new Potter material since 2008's The Tales of Beedle the Bard. On April 12 and 13, the author followed with a pair of dispatches from this year's World Cup supposedly written by Ginny Potter a.k.a. Ginny Weasley, Harry's true love and wife.
And more Potter posts are on the horizon. "There's 16 teams playing in the Quidditch World Cup, and we've so far only had two reports from Ginny," teases Susan Jurevics, Pottermore's CEO. She adds that while there are currently "no plans" to publish this supplementary material as a new book, the site is "working on" ways to collaborate with the Fantastic Beasts and Where to Find Them trilogy an upcoming film series written by Rowling and based in Potter's wizarding world.
To start: Look closely at Ginny's first article and you'll see that she quotes Rolf Scamander grandson of Fantastic Beasts star Newt. Could an update on Rolf's wife, Luna Lovegood, be next? Keep your fingers (and wands) crossed.