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L.A. Reid: A Day in the Life of a Music Mogul

The man behind Kanye West, Rihanna, and Justin Bieber takes us through a marathon day at the office

THE HEAD OFFICE L.A. Reid, from his high-rise suite in midtown Manhattan
Image credit: MATTHEW SALACUSE FOR EW
THE HEAD OFFICE L.A. Reid, from his high-rise suite in midtown Manhattan

There are countless backstage wizards in music-industry Oz, but very few with the track record — and the roster — of 54-year-old Antonio ''L.A.'' Reid. As a producer, songwriter, and executive (first at LaFace, then Arista, and now as chairman and CEO at Island Def Jam), he has nurtured two decades of top-level talent, including Kanye West, Rihanna, Pink, OutKast, Justin Bieber, TLC, Whitney Houston, Usher, Avril Lavigne, the Killers, and Toni Braxton. He's also earned a reputation for engineering the comebacks of established stars: Under his tutelage, a Glitter-tarnished Mariah Carey achieved one of the most spectacular turnarounds in pop history. Follow along as EW spends the day of Nov. 17 with Reid: a 16-hour marathon that takes him from the executive boardroom to TV soundstages, tour-bus powwows, and beyond.

6:30 am Wake up. ''I live on the Upper East Side — squaresville, where nothing's hip.''

7:45 am Take 7-year-old son, Addison, to school.

8:30 am Arrive at Good Morning America set in Times Square, where Rihanna performs two songs from her new album, LOUD. Backstage, she and Reid huddle in private discussion. ''Rihanna has had my full and undivided attention forever, and as far as I'm concerned she will always have it,'' he says. ''I spend a lot of time with Kanye West and I love him, but he is more self-contained. He's such an iconic genius that I'm almost intimidated to have an opinion about [his work], so I let him do his thing and I support him.''

10:00 am Breakfast meeting with staff to discuss upcoming American Music Award performances by Bon Jovi, Rihanna, Justin Bieber, and Ne-Yo. ''There's no difference between what I did when I was in a band ['80s R&B outfit the Deele, with future LaFace cofounder Babyface] and what I do running a record company; it's the same job. It is always about identifying talent, identifying material, and marketing it, managing the personalities.''

11:30 am Meet with staff regarding Jay-Z's The Hits Collection, Volume One, out the following week. ''I basically challenged my team, because I felt the book [Decoded, Jay's new memoir] was being marketed better than the record. It's unacceptable. So we had that conversation. [Pause] That's as much as I should say about that.''

12:30 pm Interview with EW. Reid discusses his philosophy: ''We don't sign an artist to fill a void, ever. I'll never find a Taylor Swift. You can't find a new Madonna, you cannot find a Prince, a Bob Marley, a John Lennon. You won't find another Kanye West. We simply deal with people as they walk in, and we say we either love them or we don't.''

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