No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… 2013-02-15 R PT110M Drama Gael García Bernal Sony Pictures Classics
Movie Review

No (2013)

MPAA Rating: R
NO Gael Garcia Bernal
Image credit: Tomas Dittburn
NO Gael Garcia Bernal
EW's GRADE
A

Details Limited Release: Feb 15, 2013; Rated: R; Length: 110 Minutes; Genre: Drama; With: Gael García Bernal; Distributor: Sony Pictures Classics

On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic national plebiscite that removed Gen. Augusto Pinochet from power. Pablo Larraín's superb, Oscar-nominated, fact-based drama, No, explores the power of popular dissent, and the coordinated persuasions of media, marketing, and targeted advertising in shaping the word no to invigorate a populace pessimistically conditioned to think that nothing will ever change for the good.

Gael García Bernal is typically soulful as a (fictional) adman — more politically engaged than Mad Men's Don Draper — who devises the effective and unexpectedly upbeat campaign, even while his agency boss (Alfredo Castro) works for Team Yes. One other nice Mad Men touch: The movie — the third in a trilogy of powerful political dramas from Larraín, including Tony Manero and Post Mortem — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. A

Originally posted Feb 13, 2013 Published in issue #1247 Feb 22, 2013 Order article reprints
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Weekend of Oct 19 Box Office Source: Rentrak Corp.
Rank Title Weekend Gross* Weeks on Chart Cume. Gross* EW Grade
1.
Fury
Sony
$23.5 1 $23.5 C+
2.
Gone Girl
Fox
$17.8 3 $107.1 A
3. $17.0 1 $17.0 A-
4. $12.0 2 $36.9 B
5.
The Best of Me
Relativity
$10.2 1 $10.2 D
6.
Dracula Untold
Universal
$9.9 2 $40.7 C
7.
The Judge
Warner Bros.
$7.9 2 $26.8 B
8.
Annabelle
Warner Bros.
$7.9 3 $74.1 F
9. $5.4 4 $89.2 D
10. $4.5 5 $90.8 B-
* in millions

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