No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… 2013-02-15 R PT110M Drama Gael García Bernal Sony Pictures Classics
Movie Review

No (2013)

MPAA Rating: R
NO Gael Garcia Bernal
Image credit: Tomas Dittburn
NO Gael Garcia Bernal
EW's GRADE
A

Details Limited Release: Feb 15, 2013; Rated: R; Length: 110 Minutes; Genre: Drama; With: Gael García Bernal; Distributor: Sony Pictures Classics

On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic national plebiscite that removed Gen. Augusto Pinochet from power. Pablo Larraín's superb, Oscar-nominated, fact-based drama, No, explores the power of popular dissent, and the coordinated persuasions of media, marketing, and targeted advertising in shaping the word no to invigorate a populace pessimistically conditioned to think that nothing will ever change for the good.

Gael García Bernal is typically soulful as a (fictional) adman — more politically engaged than Mad Men's Don Draper — who devises the effective and unexpectedly upbeat campaign, even while his agency boss (Alfredo Castro) works for Team Yes. One other nice Mad Men touch: The movie — the third in a trilogy of powerful political dramas from Larraín, including Tony Manero and Post Mortem — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. A

Originally posted Feb 13, 2013 Published in issue #1247 Feb 22, 2013 Order article reprints
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Weekend of Nov 23 Box Office Source: Rentrak Corp.
Rank Title Weekend Gross* Weeks on Chart Cume. Gross* EW Grade
1. $123.0 1 $123.0 B-
2.
Big Hero 6
Walt Disney Pictures
$20.1 3 $135.7 B+
3.
Interstellar
Paramount
$15.1 3 $120.7 B-
4.
Dumb and Dumber To
Universal
$13.8 2 $57.5 C-
5.
Gone Girl
Fox
$2.8 8 $156.8 A
6.
Beyond the Lights
Relativity
$2.6 2 $10.1 B+
7.
St. Vincent
Weinstein Co.
$2.4 7 $36.6 B
8.
Fury
Sony
$1.9 6 $79.1 C+
9.
Birdman
Fox Searchlight
$1.9 6 $14.4 A-
10.
Nightcrawler
Open Road
$1.2 4 $27.2 B+
* in millions

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