No (2013) On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… 2013-02-15 R PT110M Drama Gael García Bernal Sony Pictures Classics
Movie Review

No (2013)

MPAA Rating: R
NO Gael Garcia Bernal
Image credit: Tomas Dittburn
NO Gael Garcia Bernal
EW's GRADE
A

Details Limited Release: Feb 15, 2013; Rated: R; Length: 110 Minutes; Genre: Drama; With: Gael García Bernal; Distributor: Sony Pictures Classics

On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic national plebiscite that removed Gen. Augusto Pinochet from power. Pablo Larraín's superb, Oscar-nominated, fact-based drama, No, explores the power of popular dissent, and the coordinated persuasions of media, marketing, and targeted advertising in shaping the word no to invigorate a populace pessimistically conditioned to think that nothing will ever change for the good.

Gael García Bernal is typically soulful as a (fictional) adman — more politically engaged than Mad Men's Don Draper — who devises the effective and unexpectedly upbeat campaign, even while his agency boss (Alfredo Castro) works for Team Yes. One other nice Mad Men touch: The movie — the third in a trilogy of powerful political dramas from Larraín, including Tony Manero and Post Mortem — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. A

Originally posted Feb 13, 2013 Published in issue #1247 Feb 22, 2013 Order article reprints
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Weekend of Jul 13 Box Office Source: Rentrak Corp.
Rank Title Weekend Gross* Weeks on Chart Cume. Gross* EW Grade
1. $73.0 1 $73.0 B+
2. $16.5 3 $209.0 D+
3.
Tammy
Warner Bros.
$12.9 2 $57.4 B
4. $6.7 5 $172.0 B-
5. $5.9 5 $152.1 B
6.
Earth to Echo
Relativity
$5.5 2 $24.6 C-
7.
Deliver Us From Evil
Screen Gems
$4.7 2 $25.0 D+
8.
Maleficent
Walt Disney Pictures
$4.2 7 $222.0 B-
9.
Begin Again
Weinstein Co.
$2.9 3 $5.3 B-
10.
Jersey Boys
Warner Bros.
$2.5 4 $41.7 B-
* in millions