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No (2013) On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… 2013-02-15 R PT110M Drama Gael García Bernal Sony Pictures Classics
Movie Review

No (2013)

MPAA Rating: R

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NO Gael Garcia Bernal
Image credit: Tomas Dittburn
NO Gael Garcia Bernal
EW's GRADE
A

Details Limited Release: Feb 15, 2013; Rated: R; Length: 110 Minutes; Genre: Drama; With: Gael García Bernal; Distributor: Sony Pictures Classics

On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic national plebiscite that removed Gen. Augusto Pinochet from power. Pablo Larraín's superb, Oscar-nominated, fact-based drama, No, explores the power of popular dissent, and the coordinated persuasions of media, marketing, and targeted advertising in shaping the word no to invigorate a populace pessimistically conditioned to think that nothing will ever change for the good.

Gael García Bernal is typically soulful as a (fictional) adman — more politically engaged than Mad Men's Don Draper — who devises the effective and unexpectedly upbeat campaign, even while his agency boss (Alfredo Castro) works for Team Yes. One other nice Mad Men touch: The movie — the third in a trilogy of powerful political dramas from Larraín, including Tony Manero and Post Mortem — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. A

Originally posted Feb 13, 2013 Published in issue #1247 Feb 22, 2013 Order article reprints
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Weekend of Apr 13 Box Office Source: Rentrak Corp.
Rank Title Weekend Gross* Weeks on Chart Cume. Gross* EW Grade
1. $41.4 2 $159.0 B+
2.
Rio 2
Fox
$39.0 1 $39.0 NA
3.
Oculus
Relativity
$12.0 1 $12.0 NA
4.
Draft Day
Lionsgate/Summit
$9.7 1 $9.7 B
5.
Divergent
Lionsgate/Summit
$7.5 4 $124.9 B+
6.
Noah
Paramount
$7.4 3 $84.9 C+
7.
God's Not Dead
Freestyle
$5.5 4 $40.7 NA
8.
The Grand Budapest Hotel
Fox Searchlight
$4.0 6 $39.5 A-
9.
Muppets Most Wanted
Walt Disney Pictures
$2.2 4 $45.7 B
10. $1.8 6 $105.2 B
* in millions