No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… 2013-02-15 R PT110M Drama Gael García Bernal Sony Pictures Classics
Movie Review

No (2013)

MPAA Rating: R
NO Gael Garcia Bernal
Image credit: Tomas Dittburn
NO Gael Garcia Bernal
EW's GRADE
A

Details Limited Release: Feb 15, 2013; Rated: R; Length: 110 Minutes; Genre: Drama; With: Gael García Bernal; Distributor: Sony Pictures Classics

On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic national plebiscite that removed Gen. Augusto Pinochet from power. Pablo Larraín's superb, Oscar-nominated, fact-based drama, No, explores the power of popular dissent, and the coordinated persuasions of media, marketing, and targeted advertising in shaping the word no to invigorate a populace pessimistically conditioned to think that nothing will ever change for the good.

Gael García Bernal is typically soulful as a (fictional) adman — more politically engaged than Mad Men's Don Draper — who devises the effective and unexpectedly upbeat campaign, even while his agency boss (Alfredo Castro) works for Team Yes. One other nice Mad Men touch: The movie — the third in a trilogy of powerful political dramas from Larraín, including Tony Manero and Post Mortem — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. A

Originally posted Feb 13, 2013 Published in issue #1247 Feb 22, 2013 Order article reprints
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Weekend of Sep 14 Box Office Source: Rentrak Corp.
Rank Title Weekend Gross* Weeks on Chart Cume. Gross* EW Grade
1.
No Good Deed
Screen Gems
$24.5 1 $24.5 C
2.
Dolphin Tale 2
Warner Bros.
$16.5 1 $16.5 C+
3.
Guardians of the Galaxy
Walt Disney Pictures
$8.0 7 $305.9 A-
4. $4.8 6 $181.0 C+
5. $4.3 5 $73.0 F
6.
The Drop
Fox Searchlight
$4.2 1 $4.2 B
7.
If I Stay
Warner Bros.
$4.0 4 $44.9 C-
8.
The November Man
Relativity
$2.7 3 $22.5 C
9.
The Giver
Weinstein Co.
$2.6 5 $41.3 C-
10.
The Hundred-Foot Journey
Walt Disney Pictures
$2.5 6 $49.4 B
* in millions

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