No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… No On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… 2013-02-15 R PT110M Drama Gael García Bernal Sony Pictures Classics
Movie Review

No (2013)

MPAA Rating: R
NO Gael Garcia Bernal
Image credit: Tomas Dittburn
NO Gael Garcia Bernal
EW's GRADE
A

Details Limited Release: Feb 15, 2013; Rated: R; Length: 110 Minutes; Genre: Drama; With: Gael García Bernal; Distributor: Sony Pictures Classics

On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic national plebiscite that removed Gen. Augusto Pinochet from power. Pablo Larraín's superb, Oscar-nominated, fact-based drama, No, explores the power of popular dissent, and the coordinated persuasions of media, marketing, and targeted advertising in shaping the word no to invigorate a populace pessimistically conditioned to think that nothing will ever change for the good.

Gael García Bernal is typically soulful as a (fictional) adman — more politically engaged than Mad Men's Don Draper — who devises the effective and unexpectedly upbeat campaign, even while his agency boss (Alfredo Castro) works for Team Yes. One other nice Mad Men touch: The movie — the third in a trilogy of powerful political dramas from Larraín, including Tony Manero and Post Mortem — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. A

Originally posted Feb 13, 2013 Published in issue #1247 Feb 22, 2013 Order article reprints
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Weekend of Jan 25 Box Office Source: Rentrak Corp.
Rank Title Weekend Gross* Weeks on Chart Cume. Gross* EW Grade
1.
American Sniper
Warner Bros.
$64.4 5 $200.1 C+
2.
The Boy Next Door
Universal
$15.0 1 $15.0 C+
3.
Paddington
Weinstein Co.
$12.4 2 $40.1 A-
4.
The Wedding Ringer
Screen Gems
$11.6 2 $39.7 D
5.
Taken 3
Fox
$7.6 3 $76.1 B-
6.
The Imitation Game
Weinstein Co.
$7.1 9 $60.6 B+
7.
Strange Magic
Touchstone
$5.5 1 $5.5 NA
8.
Selma
Paramount
$5.5 5 $39.2 A
9.
Mortdecai
Lionsgate
$4.1 1 $4.1 C-
10.
Into the Woods
Walt Disney Pictures
$3.9 5 $121.5 B-
* in millions

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