No (2013) On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic… 2013-02-15 R PT110M Drama Gael García Bernal Sony Pictures Classics
Movie Review

No (2013)

MPAA Rating: R
NO Gael Garcia Bernal
Image credit: Tomas Dittburn
NO Gael Garcia Bernal
EW's GRADE
A

Details Limited Release: Feb 15, 2013; Rated: R; Length: 110 Minutes; Genre: Drama; With: Gael García Bernal; Distributor: Sony Pictures Classics

On Oct. 5, 1988, after 15 hard years under a dictatorship, the Chilean public voted No — as in, Enough already — in a historic national plebiscite that removed Gen. Augusto Pinochet from power. Pablo Larraín's superb, Oscar-nominated, fact-based drama, No, explores the power of popular dissent, and the coordinated persuasions of media, marketing, and targeted advertising in shaping the word no to invigorate a populace pessimistically conditioned to think that nothing will ever change for the good.

Gael García Bernal is typically soulful as a (fictional) adman — more politically engaged than Mad Men's Don Draper — who devises the effective and unexpectedly upbeat campaign, even while his agency boss (Alfredo Castro) works for Team Yes. One other nice Mad Men touch: The movie — the third in a trilogy of powerful political dramas from Larraín, including Tony Manero and Post Mortem — uses period detail, archival footage, and '80s-era technology to create an excellently authentic, bleached, crummy-looking document of a great democratic accomplishment. A

Originally posted Feb 13, 2013 Published in issue #1247 Feb 22, 2013 Order article reprints
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Weekend of Jul 27 Box Office Source: Rentrak Corp.
Rank Title Weekend Gross* Weeks on Chart Cume. Gross* EW Grade
1.
Lucy
Universal
$44.0 1 $44.0 B
2.
Hercules
Paramount
$29.0 1 $29.0 C-
3. $16.4 3 $172.1 B+
4.
The Purge: Anarchy
Universal
$9.9 2 $51.3 C-
5.
Planes: Fire & Rescue
Walt Disney Pictures
$9.3 2 $35.1 B
6.
Sex Tape
Sony
$6.0 2 $26.9 C+
7. $4.6 5 $236.4 D+
8.
And So It Goes
Clarius Entertainment
$4.6 1 $4.6 C-
9.
Tammy
Warner Bros.
$3.4 4 $78.1 B
10.
A Most Wanted Man
Roadside Attractions
$2.7 1 $2.7 B
* in millions