TV Article

WWE's Stephanie McMahon: What Did You Do Today?

The 35-year-old WWE executive VP of creative oversees a multimedia sports-entertainment empire that includes USA's ''Raw'' and Syfy's ''SmackDown''. Here's how one of the most powerful women in cable filled a recent Wednesday

8:30 a.m. Review emails about Tuesday night's taping of SmackDown
''I had to catch up on last night's show, and went back and forth with some of the writers about what worked, what didn't work, what deviated from the script, and why. I also get a Trendrr report about what reactions were like on social networks and the Web.''

10:30 a.m. Merchandise approval meeting
''My husband [WWE Superstar Triple H] and I always take two of our daughters to school in the morning, then the first big meeting was about merchandise to make sure they line up with where we're going creatively. For one T-shirt, we go through between 5 and 10 designs, work with the talent, then have it available in about two weeks. It's a quick turnaround.''

11:30 a.m. Check in with WWE Studios president Michael Luisi about the feature films No One Lives and The Day
''We're in postproduction right now on a hardcore horror film called No One Lives, which stars Luke Evans from Immortals. We also talked about our plan to go to Sundance to see what we can acquire.''

12:30 p.m. Update on programming for WWE Network with chief marketing officer Michelle Wilson
''We're rolling out our own network in 2012. We're talking about a bunch of different programming ideas, but one that is already in preproduction is called Legends House, which is a reality show that will put 8 to 10 Legends under one roof. Guys like [WWE pros] Roddy Piper, the Iron Sheik, and Dusty Rhodes. We want to make it the most interactive network in history. Even during a rerun of a show, there will be a live interactive component.''

2:00 p.m. Writers meeting with dad (and WWE chairman and CEO) Vince McMahon
''We have 16 writers, plus Vince. Today we talked about the Royal Rumble, and then we talked about WrestleMania. Vince — I always call him Vince when we're at work — is very open to listening and discussing different ideas, but once he makes his final decision, he's the boss.''

3:30 p.m. One-on-one meeting with Vince
''Our one-on-one topic changes from week to week, and today it was about digital products. We've partnered with YouTube to launch original programming there, and we're also relaunching our website and introducing a new app.''

4:30 p.m. Interview with EW

5:30 p.m. WrestleMania meeting
''My team talked about ways to get people engaged in our main event, which is the Rock against John Cena. We want fans to take sides and engage in virtual face-offs — think Team Edward versus Team Jacob.''

6:30 p.m. Daily recap meeting with director of operations, talent, Shawn Cogdill
''After going over the day's decisions and taking a look at ongoing issues, my husband and I left together at 7:15 p.m. Work didn't stop until about 10:30 p.m., though — that's when I was done reading scripts while doing cardio in my home gym.''

Originally posted Jan 13, 2012 Published in issue #1190 Jan 20, 2012 Order article reprints