James Franco: Zade Rosenthal

James Franco

ROLE Harry Osborn, Peter Parker's best friend

WHAT'S HOT With those piercing eyes and full lips, he gives a smoldering, passionate performance as the conflicted Harry. And with his Golden Globe-winning 2001 title role in the telepic ''James Dean,'' he proved that he has the talent and cheekbones to be a new-school heartthrob.

WHAT'S NOT No matter how big he gets on the big screen, he'll never have a role better than angst-ridden hottie Daniel Desario on the canceled TV cult favorite ''Freaks and Geeks.''

WHAT'S NEXT A role in ''Die Another Day,'' the next Bond installment. We would tell you who he plays, but then we'd have to kill you.