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Evan Serpick
Q Did we hear ''It's a Sunshine Day'' on an orange juice commercial, or were we having a very Brady moment?
A Yep, that groovy tune is part of Tropicana's campaign for Pure Premium. Barry ''Greg'' Williams understands the appeal: ''The Brady Bunch has been likened to a hearty bowl of chicken soup. It has a nostalgic, feel-good quality.'' Tropicana rep Meghan Stout says this is the first time ''Day'' has been licensed for a national campaign (it appeared in a 2000 California Milk Advisory Board spot). ''We were looking for a song that fit Florida,'' she says. But weren't the Bradys from California? ''Well, it's kinda the same deal.'' -- Evan Serpick (Send queries to BurningQuestions@ew.com)
