With $247 million in the bank so far, Shrek seems like the last ogre to need an endorsement deal. But that hasn't stopped the green giant (voiced by Mike Myers in the hit film) from lending his visage to Heinz's EZ Squirt Blastin' Green ketchup line. (Shrek currently appears on about a million bottles, while his fetching costar, Princess Fiona, adorns Traditional Red bottles.) According to Michael Mullen, spokesperson for Heinz North America, the special-edition ketchup is flying off supermarket shelves: ''It's become part of the movie paraphernalia. [Parents are] saying that their kids are buying them just to keep them as collector's items.'' Next up: Shrek 2 mustard.
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