Big is beautiful -- and trendy. Sumo wrestlers, those immense, scantily clad grapplers whose sport dates back nearly 2,000 years, are hogging the spotlight on MTV and in some of TV's hippest ads. TRL fave Weezer's ''Hash Pipe'' video features nine of the thonged giants (six are actual sumo vets, the rest are actors). ''The music seemed to demand something heavy,'' says clip director Marcos Siega, who found a visual match in slo-mo shots of the wrestlers. ''I'm really inspired by seeing these huge men colliding with each other.'' Reebok recently introduced a print and TV campaign that imagines a sumo wrestler dancing in a hip club, and TV spots for Visa and Seiko have also featured the thigh-slappers. Perhaps sumo's newfound trendiness will boost sales of Konishiki KMS, a rap CD released last year by former world champion Konishiki. With track titles like ''Big Big Love'' and ''Sumo Gangsta,'' it might just catch on big time.
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