Dee Snider, the former demon rag-doll singer of Twisted Sister, made a crummy little horror movie in 1998 called ''Dee Snider's Strangeland,'' and now the cult heavy metal star Rob Zombie has written and directed House of 1000 Corpses. What's next -- ''Paul Stanley's Bad Dreams''? It would be easy enough to chortle at this phenomenon of hellfire rocker-turned-nightmare auteur, though Zombie's labor of bodily goo is, if anything, a cut above Snider's. It starts in standard ''Chainsaw'' fashion, with a quartet of collegiate travelers trapped by a family of redneck psychos. This is one of those movies in which the lunatic son, who's got five cheerleaders hog-tied in the attic, isn't half as scary as Karen Black, who tries to raise her career from the dead by overacting such dialogue as ''There's no one 'round here I feel like jaw-flappin' at no more!''
Then the bodies begin to pile up, and Zombie, pillaging from every low-budget freak-out he can, proves that he at least has a lurid touch for shock theatrics. Blood spatters on the floor like a Jackson Pollock, people are hacked apart and stripped of their skin to the tune of ''Brick House,'' and S&M vamps flash some thigh at the camera for that special rock & roll death-jam touch. ''House of 1000 Corpses'' isn't coherent, exactly, but what dripping-ghoul horror movie is these days? The new rule is, It's not hip to make sense when you're raising hell.