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On Your Mark

The most spirited cameo in Sam Raimi's Spider-Man also appeared in the director's 2000 The Gift. No, it's not Spidey cocreator Stan Lee, but a bottle of Maker's Mark bourbon. Raimi declines to comment, but Spider-Man production designer Neil Spisak says: ''It's a favorite of Sam's -- though I never saw anything consumed on the set.'' Willem Dafoe takes a swig after his Green Goblin tears up Times Square. The unsolicited plug surprised Maker's prez Bill Samuels (placements can cost up to $50,000). He doesn't even mind that it was the bad guy's booze. ''The villain is most appropriate for us,'' says Samuels. ''We've always operated on the edge of sanity.''

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''I don't think I could pass the physical.'' -- WAYNE NEWTON, asked at VH1's Divas Las Vegas if he was a diva

Originally posted Jun 14, 2002 Published in issue #658 Jun 14, 2002 Order article reprints

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